POLISH & SLAVIC FEDERAL CREDIT UNION
SHOWS ITS YOUTH AT FAMED
PULASKI DAY PARADE
Sponsored Event Helps Showcase “The Credit Union Difference”
to a Receptive New Generation of Polish Americans
Looking to reach a new generation of members, the Brooklyn-based Polish & Slavic Federal Credit Union sees early October as the perfect opportunity to “parade” its contemporary approach, its commitment to community values, and its unique products and services before a younger audience.
Recently, the PSFCU donated $20,000 to perpetuate the venerable Pulaski Day Parade. Held each October since 1937, the parade is one of the oldest and most colorful parades in New York City.
It remains the most important annual celebration of everything Polish, which resonates with the Polish-American community like no other event held in this country. As in prior years, the ethnic credit union stepped forward to be a Diamond sponsor of the parade. And on October 7th, it successfully demonstrated how “The new generation of Polonia continues to build America.”
“We felt that this was an ideal opportunity to showcase not only our Polish pride, but all that we encompass as a thriving credit union that’s in touch with members of all ages,” said Mr. Bogdan Chmielewski, PSFCU’s Executive Director. “This presents us with an excellent marketing opportunity to bring our message to those most likely to take advantage of what we have to offer.”
For the thousands of people who line the prestigious Fifth Avenue in midtown Manhattan, the parade is a glorious celebration of the Polish spirit and heritage. Amidst this year’s pomp, the PSFCU took center stage with a message that celebrated its youthful appeal and its rock-solid commitment to the Polish-American community.
The credit union has been instrumental in keeping the revered parade viable year after year. In addition to its financial support, the credit union pumps considerable time, resources and funds into promoting the tradition-rich day of celebration.
This year, the PSFCU commissioned two giant floats to travel the parade route; both celebrating the youth of the Polish community and the hope for a promising and prosperous future for all Polish-Americans. More than 100 PSFCU employees took part in the colorful march, not including the scores of children who spent the day on the floats wearing their uniforms and outfits from the various local sports teams and programs supported by the PSFCU.
One PSFCU float featured a DJ, who entertained the passing crowd with the sounds of current Polish pop music. The other float was decorated with the symbol of the sun, to represent the hope and optimism of youth. This younger generation gathered in force on both sides of Fifth Avenue, while greeting the PSFCU contingent with loud cheers and applause.
“I am happy to say that we have had considerable success attracting young members. Out of 70,000 members we currently have, some 10,000 are 25 or younger,” said Mr. Matyszczyk, Chairman of the Board of Directors. “There is a common misperception that a credit union, and ours in particular, is serving only middle-aged and older members. For us, this was a perfect opportunity to showcase our commitment to the next generation of Polish-Americans, and to remind the community that at 31, PSFCU is actually very young.”
Immediately following the Parade, one of its organizers, Mr. Frederick Czulada, summarized the day’s events: “This is truly a spectacular day for Polish-Americans of all ages, but it’s true that we have to court and celebrate our youth to remain fresh. We need forward-thinking sponsors such as the PSFCU to keep us moving forward. We are greatly indebted to the PSFCU’s generous support and commitment.”
Click here for more parade photos.
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